Abstract
This chapter combines three distinct quantitative data sources in a mixed methods research design in order to map national patterns of TV drama consumption in Europe. This design enables us to do three things: (1) map what characterizes the distribution of European, non-European and national television fiction series across the major channels in the United Kingdom, Belgium and Denmark; (2) focusing on the Danish case, to show how particular distribution has evolved over time; (3) characterize audience viewing patterns across the Danish population. We start out by targeting the three countries and their internal similarities and differences when it comes to national, European and non-European broadcast patterns. Secondly, we expand this snapshot, by investigating development over time in Denmark as an example. And thirdly, we turn to analysing audience viewing patterns and developing four ideal viewer types for European content.
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Bondebjerg, I., Redvall, E.N., Helles, R., Lai, S.S., Søndergaard, H., Astrupgaard, C. (2017). National Patterns of TV Drama Consumption in Europe. In: Transnational European Television Drama. Palgrave European Film and Media Studies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-62806-6_6
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DOI: https://doi.org/10.1007/978-3-319-62806-6_6
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