• Katrin Blankenburg
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


To ensure transparency, replicability of the means, as well as reliability and plausibility of the findings produced, this chapter offers a comprehensive introduction to the methods applied. Expert interviews, content analysis, software utilized (MAXQDA), as well as the sample used are introduced and described. Additionally, basic considerations for the analysis are presented, the building of the coding frame is illustrated, and the approach to coding selected material is explained.


Coding Frame Laudel Visual Rhetoric Qualitative Content Analysis Mayring 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Katrin Blankenburg
    • 1
  1. 1.Hamburg University of Applied SciencesHamburgGermany

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