Establishing an e-Learning Division

  • Lisa L. Templeton
  • Kathryn E. Linder
Part of the Educational Communications and Technology: Issues and Innovations book series (ECTII)


Establishing an e-learning division can be a daunting task. In this chapter the authors offer a comprehensive overview of the steps needed to create an e-learning division that is financially viable and student-centered. Through a series of guiding questions, the authors provide information that e-learning leaders need to know about the campus culture regarding e-learning, the pros and cons of centralized versus decentralized structures, various models for connecting an e-learning division to the larger institutional structure, and e-learning policies. The authors also share information about potential budget models, incentives, models for course and program design, considerations regarding promotion and marketing, and how to structure student services. The chapter ends with some considerations for creating buy-in across stakeholder groups. Throughout this chapter, readers will be exposed to the breadth of issues that need to be considered when designing e-learning initiatives, programs, and degrees.


Strategic planning e-Learning structures e-Learning staffing Start-up e-Learning policy 


  1. Boyd-Barrett, O. (2000). Distance education provision by universities: How institutional contexts affect choices. Information, Communication & Society, 3(4), 474–493. doi:10.1080/13691180010002332CrossRefGoogle Scholar
  2. Miller, G., Benke, M., Chaloux, B., Ragan, L.C., Schroeder, R, Smutz, W., & Swan, K. (2013). Leading the e-Learning transformation of higher education: Meeting the challenges of technology and distance education. Sterling, VA: Stylus Publishing.Google Scholar

Copyright information

© Association for Educational Communications and Technology 2018

Authors and Affiliations

  1. 1.Oregon State UniversityCorvallisUSA

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