Abstract
The shoe market in China has historically been highly competitive. China’s leading shoe brand, Daphne, is transforming the way it sells. From retail outlets to creating online experiences, and developing trend-leading services, Daphne is setting standards for future. In fact, the ultimate role of China’s shoe manufacturers might be that of “style consultants,” in tune with China’s fast evolving, trendy, and style-crazy new generation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
- 2.
- 3.
- 4.
- 5.
Acknowledgment
This interview has been published with the kind permission of Mr. Eddie Chen.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Nothhaft, C. (2018). Brand to Platform: Daphne. In: Made for China. Springer, Cham. https://doi.org/10.1007/978-3-319-61584-4_6
Download citation
DOI: https://doi.org/10.1007/978-3-319-61584-4_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-61583-7
Online ISBN: 978-3-319-61584-4
eBook Packages: Business and ManagementBusiness and Management (R0)