Abstract
In order to increase sales and profits, it is common that e-commerce website owners resort to several marketing and advertising techniques, attempting to influence user actions. Summarizing and analysing user behaviour is a complex task since it is hard to extrapolate patterns that never occurred before and the causality aspects of the system are not usually taken into consideration. There has been studies about characterizing user behaviour and interactions in e-commerce websites that could be used to improve this process. This paper presents an agent-based framework for simulating models of user behaviour created through data mining processes within an e-commerce context. The purpose of framework is to study the reaction of user to stimuli that influence their actions while navigating the website. Furthermore a scalability analysis is performed on a case-study.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ahn, H.J.: Evaluating customer aid functions of online stores with agent-based models of customer behavior and evolution strategy. Information Sciences (2010)
Constantiou, I., Hoebel, N., Zicari, R.V.: How do framing strategies influence the user’s choice of content on the web? Concurrency Comput. Pract. Experience 24(17), 2207–2220 (2012)
Dias, J.P.: Reverse engineering static content and dynamic behaviour of e-commerce websites for fun and profit, July 2016
Dias, J.P., Ferreira, H.S.: Automating the extraction of static content and dynamic behaviour from e-commerce websites. To appear in the Proceedings of the 8th International Conference on Ambient Systems, Networks and Technologies (2017)
Gündüz, Ş., Özsu, M.T.: A poisson model for user accesses to web pages. In: Computer and Information Sciences-ISCIS 2003, pp. 332–339. Springer (2003)
Srivastava, J., Cooley, R., Deshpande, M.: Web usage mining: discovery and applications of usage patterns from web data. ACM SIGKDD Explor. 1, 12–23 (2000)
Jagannathan, S., Nayak, J., Almeroth, K., Hofmann, M.: A model for discovering customer value for e-content. In: Proceedings of the 8th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 532–537. ACM (2002)
Mobasher, B., Cooley, R., Srivastava, J.: Automatic personalization based on Web usage mining. Commun. ACM 43(8), 142–151 (2000)
Petrushin, V.A.: eShopper modeling and simulation. In: Aerospace/Defense Sensing, Simulation, and Controls, pp. 75–83. International Society for Optics and Photonics (2001)
Siebers, P.O., Aickelin, U.: Introduction to Multi-Agent Simulation. Ecology (2010)
Sterne, J., Cutler, M.: E-Metrics: Business Metrics for the New Economy (2000)
Yin, Q., Zhi, K.: Study on multi-agent based simulation process of signaling game in e-commerce. In: International Conference on Information and Management Engineering, pp. 66–72. Springer (2011)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this paper
Cite this paper
Duarte, D., Ferreira, H.S., Dias, J.P., Kokkinogenis, Z. (2018). Towards a Framework for Agent-Based Simulation of User Behaviour in E-Commerce Context. In: De la Prieta, F., et al. Trends in Cyber-Physical Multi-Agent Systems. The PAAMS Collection - 15th International Conference, PAAMS 2017. PAAMS 2017. Advances in Intelligent Systems and Computing, vol 619. Springer, Cham. https://doi.org/10.1007/978-3-319-61578-3_3
Download citation
DOI: https://doi.org/10.1007/978-3-319-61578-3_3
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-61577-6
Online ISBN: 978-3-319-61578-3
eBook Packages: EngineeringEngineering (R0)