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International Marketing Research: A State-of-the-Art Review and the Way Forward

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Advances in Global Marketing

Abstract

The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research; major contributors of international marketing articles based on their productivity and impact; structural characteristics of articles published on international marketing; articles with the greatest impact in the international marketing field; and specific themes of international marketing research covered and their evolution over time. The analysis revealed that the international marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed.

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Author information

Authors and Affiliations

  1. School of Economics and Management, University of Cyprus, Kallipoleos 75, 1678, Nicosia, Cyprus

    Leonidas C. Leonidou

  2. Leeds University Business School, University of Leeds, Maurice Keyworth Building, LS2 9JT, Leeds, UK

    Constantine S. Katsikeas

  3. Collins College of Business, University of Tulsa, 800 South Tucker Drive, Tulsa, OK, 74104-9700, USA

    Saeed Samiee

  4. Faculty of Business, Dokuz Eylül University, Kaynaklar Campus, Buca, 35390, Izmir, Turkey

    Bilge Aykol

Authors
  1. Leonidas C. Leonidou
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  2. Constantine S. Katsikeas
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  3. Saeed Samiee
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  4. Bilge Aykol
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Corresponding author

Correspondence to Bilge Aykol .

Editor information

Editors and Affiliations

  1. School of Economics and Management, University of Cyprus, Nicosia, Cyprus

    Leonidas C. Leonidou

  2. Leeds University Business School, University of Leeds, Leeds, USA

    Constantine S. Katsikeas

  3. Collins College of Business, University of Tulsa, Tulsa, Oklahoma, USA

    Saeed Samiee

  4. Faculty of Business, Dokuz Eylül University, Izmir, Turkey

    Bilge Aykol

Appendix

Appendix

See Tables 6 and 7.

Table 6 Top international business journal contribution to international marketing articles
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Table 7 Future research directions
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Leonidou, L.C., Katsikeas, C.S., Samiee, S., Aykol, B. (2018). International Marketing Research: A State-of-the-Art Review and the Way Forward. In: Leonidou, L., Katsikeas, C., Samiee, S., Aykol, B. (eds) Advances in Global Marketing. Springer, Cham. https://doi.org/10.1007/978-3-319-61385-7_1

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