Abstract
This chapter looks at the use of themes, color, tone, and aesthetics in poster compilation. Expanding on the concepts often expressed in poster compilation literature, this chapter looks to determine why we “like” what we “like” – our visual culture. Attracting attention requires layouts that show key points and concepts clearly, create a suitable impression, and give someone reason to believe that they will enjoy studying the poster. Again, once the basic concepts of layout, color, and aesthetics are considered, then posters can be designed that positively entice people to take a closer look and also to adopt positive attitudes in the process.
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Rowe, N. (2017). Themes, Color, Tone, and Aesthetics. In: Academic & Scientific Poster Presentation. Springer, Cham. https://doi.org/10.1007/978-3-319-61280-5_9
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DOI: https://doi.org/10.1007/978-3-319-61280-5_9
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