Enabling Digital Transformation in SMEs by Combining Enterprise Ontologies and Service Blueprinting

  • Ahson JavaidEmail author
  • Sabrina Kurjakovic
  • Hisashi Masuda
  • Youji Kohda
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10371)


The goal of every business is to grow in a way to provide better services as per demanding trends. As the 21st century is considered the era of technology, any business that does not adopt and modernize its services, will face the lack of customer interest. Moreover, transforming the services to the digital service, businesses can grow faster than normal. In this research our target is to invite and encourage the SMEs to upgrade their services by using the cloud. Small businesses require high flexibility and have a broad range of service preferences. At the same time SMEs have unique requirements while having limited budgets. Although there are millions of cloud services available, SMEs still struggle to exploit the full potential of the cloud. Decision makers in SMEs often lack the required knowledge about how cloud services can push their business forward. We propose a concept for SMEs which suggests the appropriate cloud service for their (individual) business. For this we use two different tools, service blueprinting (Human interpretable) and ontologies (Machine interpretable). Service blueprinting helps to observe and organize the service processes with respect to customer’s point of view. On the other hand, by knowing business nature and service blueprinting technique, ontologies can help to propose an appropriate cloud service for the business owners.


Service Service innovation Blueprinting Enterprise architecture Cloud service Small and medium sized enterprise 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Ahson Javaid
    • 1
    Email author
  • Sabrina Kurjakovic
    • 2
  • Hisashi Masuda
    • 1
  • Youji Kohda
    • 1
  1. 1.Japan Advanced Institute of Science and TechnologyNomiJapan
  2. 2.University of CamerinoCamerinoItaly

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