A Proposal of a Visualization Method for Service Ideas Using Paper Card Based-Fieldwork

  • Kazutoshi SakaguchiEmail author
  • Nobuyuki Kobayashi
  • Aki Nakamoto
  • Seiko Shirasaka
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10371)


This study proposes a visualization method for service ideas by considering the usage context based on various stakeholders’ experiences gained in tabletop fieldwork. The proposed method is characterized by “idea generation through making combinations” as well as “experience-sharing based on tabletop fieldwork”. We applied the proposed method to two workshops, and confirmed that a total of 118 people successfully visualized their ideas in a short time using the proposed method. This study details the procedure of visualization, and shows that the proposed method assists in developing master plans and future visions.


Context Service idea Fieldwork Card UX 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Kazutoshi Sakaguchi
    • 1
    Email author
  • Nobuyuki Kobayashi
    • 2
  • Aki Nakamoto
    • 3
  • Seiko Shirasaka
    • 4
  1. 1.Fujitsu Design LimitedKanagawaJapan
  2. 2.KATO WORKS CO., LTDTokyoJapan
  3. 3.The System Design and Management Research Institute of Graduate School of System Design and ManagementKeio UniversityKanagawaJapan
  4. 4.Graduate School of System Design and ManagementKeio UniversityKanagawaJapan

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