Stiction-Free Learning Method for Service Design Beginner

  • Atsunobu Kimura
  • Koki Kusano
  • Ryo Ymamashita
  • Yurika Katagiri
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10371)


For people to become adapt in the methodology of Service Design, it is important that they achieve small but initial success which will encourage them to take the initiative in solving problems, before they learn skills and knowledge. However, books and instruction courses on Service Design focus on the learning of skills and knowledge, so beginners hesitate to apply Service Design freely. We propose 3 heuristic requirements for beginners to apply Service Design in practice and introduce the Stiction-free learning method in book-form. We evaluate the method and the results showed the effectiveness of our easy book-form, trouble check-sheet and verbalized implicit knowledge.


Service design beginner Stiction-free method Easy book-form Trouble check-sheet Verbalized implicit knowledge Service design Design thinking UX design 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Atsunobu Kimura
    • 1
  • Koki Kusano
    • 1
  • Ryo Ymamashita
    • 1
  • Yurika Katagiri
    • 1
  1. 1.NTT Service Evolution LaboratoriesYokosukaJapan

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