Virtual Bodystorming: Utilizing Virtual Reality for Prototyping in Service Design

  • Costas Boletsis
  • Amela Karahasanovic
  • Annita Fjuk
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10324)

Abstract

The paper describes our ongoing work on a new prototyping method for service design, Virtual Bodystorming. Virtual Bodystorming utilizes Virtual Reality (VR) and enables the user to role-play the service scenario in a fully immersive and collaborative VR environment. In this environment, various service-related areas and objects can be recreated with 3D graphics, while distant service users, providers, designers, and facilitators can communicate and collaborate. Virtual Bodystorming aims to minimize the gap between the actual service environment and its prototype by contributing to the development of fully immersive and highly-engaging service simulations. To illustrate the practical implementation of Virtual Bodystorming, we describe its main characteristics and present a first prototype version of the method. The method was evaluated by three experienced service designers, who highlighted the strengths of Virtual Bodystorming for service prototyping, regarding immersion and engagement, while emphasizing the service designer’s significant role in directing the user interactions of the VR scene. The method was considered to be suitable for prototyping services that include human interaction and/or spatial aspects.

Keywords

Bodystorming Service design Service prototyping User experience Virtual Reality 

Notes

Acknowledgements

We would like to thank Antoine Pultier for his VR development work. This research is funded by the Norwegian Research Council through the Centre for Service Innovation (csi.nhh.no).

References

  1. 1.
    Blomkvist, J., Holmlid, S.: Existing prototyping perspectives: considerations for service design. In: Nordic Design Research Conference, Nordes 2011, Nordes, pp. 1–10 (2011)Google Scholar
  2. 2.
    Bozgeyikli, E., Raij, A., Katkoori, S., Dubey, R.: Point & teleport locomotion technique for virtual reality. In: Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2016, pp. 205–216. ACM (2016)Google Scholar
  3. 3.
    Burns, C., Dishman, E., Verplank, W., Lassiter, B.: Actors, hairdos & videotape - informance design. In: Conference Companion on Human Factors in Computing Systems, CHI 1994, pp. 119–120 ACM (1994)Google Scholar
  4. 4.
    Dede, C.: Immersive interfaces for engagement and learning. Science 323(5910), 66–69 (2009)CrossRefGoogle Scholar
  5. 5.
    Funkhouser, T.A.: Network topologies for scalable multi-user virtual environments. In: Proceedings of the IEEE 1996 Virtual Reality Annual International Symposium, pp. 222–228, VRAIS 1996. IEEE (1996)Google Scholar
  6. 6.
    Goldstein, S.M., Johnston, R., Duffy, J., Rao, J.: The service concept: the missing link in service design research? J. Oper. Manag. 20(2), 121–134 (2002)CrossRefGoogle Scholar
  7. 7.
    Hilfert, T., König, M.: Low-cost virtual reality environment for engineering and construction. Vis. Eng. 4(1), 1–18 (2016)CrossRefGoogle Scholar
  8. 8.
    Holmlid, S., Evenson, S.: Prototyping and enacting services: Lessons learned from human-centered methods. In: Proceedings from the 10th Quality in Services Conference, QUIS 2007, vol. 10 (2007)Google Scholar
  9. 9.
    Jung Bae, D., Seong Leem, C.: A visual interactive method for service prototyping. Managing Serv. Qual. 24(4), 339–362 (2014)CrossRefGoogle Scholar
  10. 10.
    Khambete, P., Roy, D., Devkar, S.: Validation of a service design pattern language as an effective framework for multidisciplinary design. In: Proceedings of the 7th International Conference on HCI, IndiaHCI 2015, pp. 1–9, ACM (2015)Google Scholar
  11. 11.
    Koutsabasis, P., Vosinakis, S., Malisova, K., Paparounas, N.: On the value of virtual worlds for collaborative design. Des. Stud. 33(4), 357–390 (2012)CrossRefGoogle Scholar
  12. 12.
    Lazar, J., Feng, J.H., Hochheiser, H.: Research Methods in Human-Computer Interaction. Wiley, Hoboken (2010)Google Scholar
  13. 13.
    Meiren, T., Burger, T.: Testing of service concepts. Serv. Ind. J. 30(4), 621–632 (2010)CrossRefGoogle Scholar
  14. 14.
    Miettinen, S., Rontti, S., Kuure, E., Lindström, A.: Realizing design thinking through a service design process and an innovative prototyping laboratory - introducing Service Innovation Corner (SINCO). In: Proceedings of the conference on Design Research Society, DRS 2012 (2012)Google Scholar
  15. 15.
    Oulasvirta, A., Kurvinen, E., Kankainen, T.: Understanding contexts by being there: case studies in bodystorming. Pers. Ubiquit. Comput. 7(2), 125–134 (2003)CrossRefGoogle Scholar
  16. 16.
    Psotka, J.: Immersive training systems: virtual reality and education and training. Instr. Sci. 23(5–6), 405–431 (1995)CrossRefGoogle Scholar
  17. 17.
    Schleicher, D., Jones, P., Kachur, O.: Bodystorming as embodied designing. Interactions 17(6), 47–51 (2010)CrossRefGoogle Scholar
  18. 18.
    Seth, A., Vance, J.M., Oliver, J.H.: Virtual reality for assembly methods prototyping: a review. Virtual Reality 15(1), 5–20 (2011)CrossRefGoogle Scholar
  19. 19.
    Simo, R., Miettinen, S., Kuure, E., Lindström, A.: A laboratory concept for service prototyping - Service Innovation Corner (SINCO). In: Proceedings of the 3rd Service Design and Service Innovation Conference, pp. 229–241. No. 067 in ServDes 2012. Linköping University (2012)Google Scholar
  20. 20.
    Stickdorn, M., Schneider, J.: This is Service Design Thinking: Basics, Tools, Cases. Wiley, Hoboken (2012)Google Scholar
  21. 21.
    Industries, U.: Bodystorming (2011). https://www.flickr.com/photos/unsworn/6070125919, image used without modifications, licensed under the Creative Commons BY-SA2.0 license. Accessed 29 Mar 2017

Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Costas Boletsis
    • 1
  • Amela Karahasanovic
    • 1
  • Annita Fjuk
    • 2
  1. 1.SINTEF DigitalOsloNorway
  2. 2.Telenor ResearchFornebuNorway

Personalised recommendations