Introducing ‘Human-Centered Agile Workflow’ (HCAW) – An Agile Conception and Development Process Model

Abstract

Amongst today’s successful digital companies, customer-centricity is, in one way or another, at the core of their business strategies. Successful roll-outs without previous analysis of context, needs and tasks of the actual people who are supposed to use the digital product, are becoming less and less. At the same time, highly competitive industries, changing requirements and the demand for efficient and constant delivery of new software products, has led to an astonishing success of agile development methodologies. It is often claimed that they work well together with customer-centered approaches such as Design Thinking. In today’s software development reality, however, this is still far from being an established routine. In this article, the Human-Centered Agile Workflow (HCAW) is introduced as process model for true integration of customer-centered conception and agile development.