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Avoiding Wow-Gaps Through Wow-Canvas in Business Development

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Part of the Advances in Intelligent Systems and Computing book series (AISC,volume 594)

Abstract

When talking about business development, it is important to keep in mind that the purpose of developing should drive towards differentiation of the company superiorly from rivals. The Wow-factor affects to all stakeholders of the company. Therefore, Wow-factor should be defined clearly and utilized better in all company processes. Wow approach is the approach through distinctive linkages between human, business and management aspects. Approach may emerge new, unique and motivating power to business development. This article introduces the model how to find the building blocks of Wow and how to track Wow through the company processes. The model is developed by combining the business model canvas, Wow-gap model and the theory of the Wow to a distinctive Wow-canvas. This article also deepens the knowledge of the use of the Wow-factor and the Wow-gap model in business development. Future research needs and actions are addressed in the end of the article.

Keywords

  • Human factor
  • Wow-effect
  • Wow-factor
  • Business development
  • Wow-Canvas
  • Wow-gap
  • Business model canvas
  • Business strategy
  • Value creation
  • Wow experience

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Acknowledgments

The research and article is results of project called “Fast Wow-effects boosting SME business” which is partly funded by Tekes—the Finnish Funding Agency for Innovation.

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Correspondence to Marcus Penttinen .

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Penttinen, M., Reunanen, T., Borgmeier, A. (2018). Avoiding Wow-Gaps Through Wow-Canvas in Business Development. In: Kantola, J., Barath, T., Nazir, S. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2017. Advances in Intelligent Systems and Computing, vol 594. Springer, Cham. https://doi.org/10.1007/978-3-319-60372-8_9

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  • DOI: https://doi.org/10.1007/978-3-319-60372-8_9

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