Universities of the Future: Universities in Transition Under the Influence of Stakeholders’ Changing Requirements

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 594)


Along with the changing expectations of the environment, higher education institutions are subject to modifications of management strategies. They have shifted from simply satisfying customers to a much higher goal – to creating value for stakeholders. Constant analysis of the changing needs of stakeholders can provide knowledge on how to modify the offer of the university as well as its pro-social activities. But in order to fully analyse the environment, institutions of this kind should also examine the changing group of their stakeholders. With the prevalence of social media and the increasing geographical range of prospective students, the groups of stakeholders who come from completely new environments are expanding. The degree of reaction of universities to these demands seems worth examining. The article is about how universities were being forced to reconsider their role in society and redefine their relations with stakeholders. The article was based on an analysis of the literature.


Stakeholders Strategy of a university Management Social responsibility 


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© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Wyzsza Szkoła Zarzadzania w Gdansku (Gdansk Management College)GdanskPoland

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