Co-utility pp 167-188 | Cite as

United We Stand: Exploring the Notion of Cooperation Support System for Business Model Design

  • Riccardo BonazziEmail author
  • Vincent Grèzes
Part of the Studies in Systems, Decision and Control book series (SSDC, volume 110)


In this chapter, we identify possible connections between the notion of co-utility and new business models, which are based on cooperation among consumers. We start with known cases of sharing economy (Uber and AirBnB) to introduce the business model canvas as a tool to support the design of right incentives for cooperation among stakeholders. Then we use the business model canvas to illustrate two research projects and two real-life applications focused on a transportation firm and a boutique hotel.


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Institute of Entrepreneurship and ManagementUniversity of Applied Sciences Western SwitzerlandSierreSwitzerland

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