Abstract
In an attempt to capitalize on the Hitchcock name and cachet to sell a series of juvenile books, Random House launched the popular Three Investigators series, created by Robert Arthur Jr. in 1964. Although the early volumes bore Hitchcock’s name, he had, in fact, very little to do with the series. At the same time, the Hitchcock brand was indispensable for the success of Arthur’s novels, for it was extremely popular in the USA at that time because of his various films and television efforts. This chapter assesses the role which Hitchcock and the Hitchcock Touch played in the creation and marketing of the Three Investigators.
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Pickrell, H.A. (2017). Alfred Hitchcock’s Three Investigators Series. In: Schwanebeck, W. (eds) Reassessing the Hitchcock Touch. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-60008-6_10
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DOI: https://doi.org/10.1007/978-3-319-60008-6_10
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Publisher Name: Palgrave Macmillan, Cham
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