Abstract
In this chapter, I would like to explain the consumer reaction toward buying rice, cucumbers, apples, raw shiitake mushrooms, livestock products (beef, pork, chicken, eggs), seafood products (tuna fish and wakame seaweed), and mineral water from regions near the Fukushima Daiichi Nuclear Power Plant (FDNPP). These agricultural products are chosen because they have relatively high production levels in Fukushima Prefecture. We investigate this consumer reaction by focusing on the following six factors that are likely to have an influence on the consumers’ willingness to buy.
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Notes
- 1.
In the actual survey performed on January 30 through February 4, 2014, we showed the Google map with names of cities and concentric circles of 100, 200, and 300Â km around the FDNPP.
- 2.
Cities with a large population like Tokyo, Yokohama are located 200–300 km apart from the FDNPP. Nagoya and Osaka are located more than 400 km apart from the FDNPP. None of the Tokyo, Nagoya, and Osaka metropolitan areas are located within the 100 km, between 100 and 200 km, and between 300 and 400 km zones from the FDNPP.
- 3.
For example, among the respondents who answered the survey for shiitake mushrooms and chicken eggs and have high school, junior college, and bachelor’s degree educational levels, 19.5, 20.3, and 24.3% have knowledge regarding the risk of becoming cancer when exposed to radiation.
References
Aruga, K. (2016). Consumer responses to food produced near the Fukushima nuclear plant. Environmental Economics and Policy Studies. doi:10.1007/s10018-016-0169-y
Cucinotta, F. S., & Durante, M. (2009). Risk of radiation carcinogenesis. In J. C. McPhee & J. B. Charles (Eds.), Human health and performance risks of space exploration missions (pp. 119–170). Houston: NASA Johnson Space Center.
Kolstad, C. D. (2000). Environmental economics. New York: Oxford University Press.
Ministry of Internal Affairs and Communications (MIC). (2013). 2013 Population Census (in Japanese). http://www.stat.go.jp/data/jinsui/2013np/. Accessed 24 Feb 2017.
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Aruga, K. (2017). Consumer Reaction and Willingness to Buy Food Produced Near the FDNPP. In: Consumer Reaction, Food Production and the Fukushima Disaster. Springer, Cham. https://doi.org/10.1007/978-3-319-59849-9_5
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DOI: https://doi.org/10.1007/978-3-319-59849-9_5
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