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The Myth That Brands

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Pedagogies in the Flesh

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Abstract

This chapter explores women’s roles in supporting and promoting Naomi Wolf’s (1990) notion of the beauty myth. Duchscher watched her nine-year-old daughter’s body changing and with it her sense of body image and self-esteem. By reliving memories of when her daughter’s body has been criticized by other women in her life, Duchscher explores ways in which the beauty myth is inherited and embodied through interactions with other women. Through this reflection, the author examines the branding she has received from the myth as well. This work challenges the role that women play in supporting and promoting the beauty myth and the ways in which we internalize the myth and then reissue it to our daughters and ourselves.

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References

  • Foucault, M. (1995). Discipline and punish: The birth of the prison (2nd Vintage Books Edition) (A. Sheridan, trans., 1977). New York, NY: Vintage Books. (Original work published 1975).

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  • Wolf, N. (1990). The beauty myth. Toronto, ON: Random House of Canada Limited.

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  • Wray, S., & Deery, R. (2008). The medicalization of body size and women’s healthcare. Health Care for Women International, 29, 227–243.

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Related Further Reading

  • Gleason, M. (2001). Disciplining the student body: Schooling and the construction of Canadian children’s bodies, 1930–1960. History of Education Quarterly, 41(2), 189–215.

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Author information

Authors and Affiliations

  1. Werklund School of Education, University of Calgary, Calgary, AB, Canada

    Towani Duchscher

Authors
  1. Towani Duchscher
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Editor information

Editors and Affiliations

  1. Department of Art Education and Art History, College of Visual Arts and Design University of North Texas, Denton, TX, USA

    Sarah Travis

  2. Department of Art Education and Art History, College of Visual Arts and Design University of North Texas, Denton, TX, USA

    Amelia M. Kraehe

  3. Department of Art Education and Art History, College of Visual Arts and Design University of North Texas, Denton, TX, USA

    Emily J. Hood

  4. Department of Art Education and Art History, College of Visual Arts and Design University of North Texas, Denton, TX, USA

    Tyson E. Lewis

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Duchscher, T. (2018). The Myth That Brands. In: Travis, S., Kraehe, A., Hood, E., Lewis, T. (eds) Pedagogies in the Flesh. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-59599-3_25

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  • DOI: https://doi.org/10.1007/978-3-319-59599-3_25

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-59598-6

  • Online ISBN: 978-3-319-59599-3

  • eBook Packages: EducationEducation (R0)

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