Last few decades showed a progressive development towards online businesses in Pakistan that resulted electronic commerce (e-commerce) a recipient of some challenges on entirely new level. Issues related to inventories shown by e-commerce websites include lie about inventory for stock availability acts as the most critical aspect of online shopping. Its impact on customer’s shopping behavior is the emerging challenge which has been overlooked in past. Therefore, this research has focused to investigate the interplay of online shop’s inventory related issues such as lie about inventory on online shopping behaviors in Pakistan. In order to achieve the research objectives, survey is conducted through questionnaire. It is noticeably observed from results that there is a strong correlation found between online shop’s inventory issues with shopping behaviors. According to the findings, it is notified that due to higher rate of inventory issues there is an extensive decline is noticed in online shopping behavior. This study can benefit industry to have valuable insights to avoid negative customer experiences and to improve the inventory related issues in order to boost up online buying behaviors in Pakistan.
- Online business
- Customer experience