Attention Value of Motion Graphics on Digital Signages

  • Tsubasa Kato
  • Nahomi MakiEmail author
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 713)


In recent years, movie advertisements in digital signages have been shown at various places, such as train stations and street corners. Digital signages are installed in busy environments where people come and go. Therefore, people watch advertisements in digital signages in a shorter time than they do on TV commercials at home. Accordingly, movie advertisements shown in digital signages should attract attention the moment people look at them. In this study, we discuss the attention value of colors, which is mainly utilized in still media, and combine this concept with motion graphics elements.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Kanagawa Institute of TechnologyAtsugi-ShiJapan

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