Adding Carbon to the Equation in Online Flight Searches
  • Angela Sanguinetti
  • Andrew Kwon
  • Yitong Li
  • Vishal Chakraborty
  • Suhaila Sikand
  • Otavio Tarelho
  • Ying Chen
  • Nina AmentaEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10289)


GreenFLY ( is an airline flight search website that prominently displays greenhouse gas emissions estimates along with the other important flight information, such as price and times, for each possible flight itinerary. We describe its software components and graphic design principles. Then we present a discrete choice experiment in which we asked participants to choose between itineraries presented in the GreenFLY format. Results suggest that consumers are willing to pay a significant amount for lower-emissions flights in the context of online flight search, especially when lower emissions are combined with fewer layovers.


Air travel emissions Flight carbon calculator Flight search engine 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Angela Sanguinetti
    • 1
  • Andrew Kwon
    • 1
  • Yitong Li
    • 1
  • Vishal Chakraborty
    • 1
  • Suhaila Sikand
    • 1
  • Otavio Tarelho
    • 1
  • Ying Chen
    • 1
  • Nina Amenta
    • 1
    Email author
  1. 1.Consumer Energy Interfaces LabUniversity of California, DavisDavisUSA

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