Impact of Mobile IT Consumerization on Organizations – An Empirical Study on the Adoption of BYOD Practices

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10294)


The last few years have seen more and more employees using their personal mobile devices for work-related tasks. This phenomenon is part of a broader trend known as IT consumerization. Enterprises and employees have recognized that they might profit from these developments and implemented “Bring Your Own Device” (BYOD) policies, but they also have to face new challenges. This study investigates which types of employees adopt BYOD and how they benefit from it. To address these questions, the authors conducted a survey with 219 participants. Participants were classified into adopter types based on the Diffusion of Innovation Theory. The results indicate that early adopters and the early majority use their personal smartphones more often for work-related tasks than laggards, and that innovators and early adopters more often receive work-related email on their personal smartphones than other adopter types. It is concluded that DOI can successfully be applied to explain BYOD adoption behavior. Differentiated management strategies have to be applied in order to address the whole workforce.


BYOD Mobile Diffusion of innovation theory IT consumerization Adoption 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.University of Duisburg-EssenDuisburgGermany
  2. 2.innoscale AGBerlinGermany

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