Measuring and Evaluating the User Experience Strategy Maturity of Spatial Web-Based Projects: A Case Study of Tehran Web-Based Map
The design and implementation of spatial Web-based projects has been driving much research and development interest from the global community of practice over the past 10 years. The user centered evaluation of such projects outputs should be a vital part of the overall system development lifecycle. Continuously measuring and improving the User Experience (UX) of the output systems is a key factor driving better usage and enhanced user engagement.
Our research objective was first to track real-time and real-world usage of Tehran web based map, developed by TMICTO (Tehran Municipality ICT Organization), then to perform a usability test on selected tasks within a defined context of use and finally, to evaluate the UX strategy maturity of Tehran web based map based on existing maturity models.
We used mixed user research methods, including remote and on-site user research methods, to understand the context of use, usage behavior patterns in terms of actions and engagement, then we designed and performed usability testing and finally we evaluated the UX strategy maturity of Tehran web based map. Concrete and practical recommendations to improve the level of UX strategy maturity of Tehran web based map oriented towards short term, medium term and long term visions are formulated at the end of our research.
KeywordsUser experience (UX) UX strategy UX maturity Usability Spatial web-based projects
- 1.UX and User Research Industry Survey Report 2017 by UserTesting. (2017). http://info.usertesting.com/ux-industry-survey-2017.html. Accessed Feb 2017
- 2.Allanwood, G., Beare, P.: User Experience Design: Creating Designs Users Really Love. Bloomsbury, New York (2014)Google Scholar
- 3.Bangor, A., Kortum, P., Miller, J.: Determining what individual SUS scores mean: adding an adjective rating scale. J. Stud. 4(3), 114–123 (2009)Google Scholar
- 4.Bryan, P.: What is UX Strategy? (2014) http://www.uxstrat.com/blog/what-is-ux-strategy. Accessed Feb 2007
- 5.Myers, B.A.: The Encyclopedia of human-computer interaction. In: Soegaard, M., Dam, R.F. (eds.) The Interaction Design Foundation, 2nd edn. (2014). http://interaction-design.org. Accessed Feb 2017. ISBN 978-87-92964-00-7
- 7.Cousins, C.: Why Does User Experience Matter? (2013). http://designshack.net/articles/why-does-user-experience-matter. Accessed Feb 2017
- 9.Ingensand, J., Golay, F.: Task-oriented usability evaluation of a WebGIS for a real-world community. URISA J. 22, 41–53 (2010)Google Scholar
- 10.ISO 9241-210: Ergonomics of human-system interaction – Part 210: Human-centred design for interactive systems. ISO (2010)Google Scholar
- 11.Kalbach, J.: UX Strategy Blueprint (2014). https://experiencinginformation.wordpress.com/2014/08/12/uxstrategyblueprint. Accessed Feb 2017
- 12.Kelly, K.: What is Bounce Rate? Avoid Common Pitfalls (2012). http://www.blastam.com/blog/index.php/2012/02/what-is-bounce-rate. Accessed Feb 2017
- 14.Levy, J.: UX Strategy: How to Devise Innovative Digital Products That People Want. O’Reilly Media (2015)Google Scholar
- 16.Nielsen, J.: Corporate UX Maturity: Stages 1–4. (2006). https://www.nngroup.com/articles/usability-maturity-stages-1-4. Accessed Feb 2017
- 17.Nielsen, J.: Corporate UX Maturity: Stages 5–8 (2006). https://www.nngroup.com/articles/usability-maturity-stages-5-8. Accessed Feb 2017
- 18.U.S. Dept. of Health and Human Services. The Research-Based Web Design & Usability Guidelines, Enlarged/Expanded edition. Government Printing Office, Washington (2006) https://www.usability.gov/how-to-and-tools/methods/eye-tracking.html. Accessed Feb 2017
- 20.Stern, C.: CUBI: A User Experience Model for Project Success (2014). https://uxmag.com/articles/cubi-a-user-experience-model-for-project-successAccessed Feb 2017