Measuring and Evaluating the User Experience Strategy Maturity of Spatial Web-Based Projects: A Case Study of Tehran Web-Based Map
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The design and implementation of spatial Web-based projects has been driving much research and development interest from the global community of practice over the past 10 years. The user centered evaluation of such projects outputs should be a vital part of the overall system development lifecycle. Continuously measuring and improving the User Experience (UX) of the output systems is a key factor driving better usage and enhanced user engagement.
Our research objective was first to track real-time and real-world usage of Tehran web based map, developed by TMICTO (Tehran Municipality ICT Organization), then to perform a usability test on selected tasks within a defined context of use and finally, to evaluate the UX strategy maturity of Tehran web based map based on existing maturity models.
We used mixed user research methods, including remote and on-site user research methods, to understand the context of use, usage behavior patterns in terms of actions and engagement, then we designed and performed usability testing and finally we evaluated the UX strategy maturity of Tehran web based map. Concrete and practical recommendations to improve the level of UX strategy maturity of Tehran web based map oriented towards short term, medium term and long term visions are formulated at the end of our research.
KeywordsUser experience (UX) UX strategy UX maturity Usability Spatial web-based projects
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