Social Entrepreneurship and Upgrading in Emerging Economies: The Indian Case of Industree and Its Brand Mother Earth
The possibility of realizing production systems which deliver high social, environmental, and economic performance has gained attention in internationalization studies at large. While the literature has focused on large firms from Western countries, we investigate the role of firms from emerging economies (EE) in supporting upgrading and improving the social and economic conditions of local producers while delivering a quality product targeting a sophisticated market niche. This chapter present evidence of an Indian firm specialized in the home and fashion industries (Industree), which successfully improved social and environmental conditions along its value chain through the social entrepreneurship approach. This case study shows that also EE firms can promote social and economic upgrading among their suppliers and that economic upgrading is necessary for the attainment of social upgrading. Design and retail, usually prerogatives of developed country firms, are key factors in supporting the achievement of success in both dimensions.
- Bair, J. (2009). Frontiers of commodity chain. Stanford, CA: Stanford University Press.Google Scholar
- Barrientos, S., Gereffi, G., & Rossi, A. (2012). Economic and social upgrading in global production networks: A new paradigm for a changing world. International Labour Review, 150(3–4), 319–340.Google Scholar
- Bijapurkar, R. (2007). We are like that only: Understanding the logic of consumer India. New Delhi: Penguin Books India.Google Scholar
- Bijl, B. (2007). Industree Crafts Foundation: A case study, International Trade Center. Retrieved from http://motherearth.co.in/sites/default/files/Industree_casestudy_byITC.pdf.
- Biyani, K., & Baishya, D. (2007). It happened in India: The story of pantaloons, big bazaar, central and the great Indian consumer. New Delhi: Rupa Publications.Google Scholar
- Brown, T. (2008). Design thinking. Harvard Business Review, 86(6), 84–92.Google Scholar
- CSIL, CEPS, Economisti Association. (2014). The EU furniture market situation and a possible furniture products initiative. Final report Submitted to the European Commission DG Enterprise and Industry Within Framework Contract /ENTR/008/006.Google Scholar
- De Marchi, V., Di Maria, E., & Ponte, S. (2013). The greening of global value chains: Insights from the furniture industry. Competition & Change, 17(4), 299–318.Google Scholar
- Dees, J. G. (1998). The meaning of “social entrepreneurship”. Stanford Graduate School of Business, Center for Social Innovation. Retrieved from http://www.fntc.info/files/documents/The%20meaning%20of%20Social%20Entreneurship.pdf.
- Gereffi, G. (2005). The global economy: Organization, governance, and development. In N. J. Smelser & R. Swedberg (Eds.), The handbook of economic sociology (pp. 160–182). Princeton, NJ: Princeton University Press.Google Scholar
- Gereffi, G., & Korzeniewicz, M. (1994). Commodity chains and global capitalism. Westport: Praeger.Google Scholar
- Humphrey, J., & Schmitz, H. (2000). Governance and upgrading: Linking industrial cluster and global value chain research. IDS working paper 120. Retrieved from http://www.ids.ac.uk/files/Wp120.pdf.
- Jain, M., & Garderet, R. (2011). Financing fisheries changes: Learning from case studies. Manta Consulting. Retrieved from http://www.mantaconsultinginc.com/wpcontent/uploads/2011/01/Manta-Consulting-Financing-Fisheries-Change.pdf.
- Martin, B. R. L., & Osberg, S. (2007). Social entrepreneurship: The case for definition. Stanford Social Innovation Review, 5(2), 29–39.Google Scholar
- Miller, L., Dawans, V., & Alter, K. (2009). Industree craft: A case study in social enterprise development using the four lenses approach. Virtue Ventures. Retrieved from http://motherearth.co.in/sites/default/files/industree_craft_4lenses_v1.pdf.
- Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56–68.Google Scholar
- Sabeti, H. (2011, November). The for-benefit enterprise. Harvard Business Review, 98–104.Google Scholar
- Shastry, M. (2008). Revised social accounts, Mother Earth. Retrieved from http://motherearth.co.in/sites/default/files/Final%20Social%20audit%20report%202008.pdf.
- Singh, R. (2010). The fabric of our lives: The story of Fabindia. New Delhi: Penguin Book India.Google Scholar
- Staritz, C., Gereffi, G., &. Cattaneo, O. (2011). Editorial International Journal of Technological Learning, Innovation and Development, 4(1/2/3), 1–12.Google Scholar
- Verganti, R. (2009). Design-driven innovation. Boston, MA: Harvard Business School Press.Google Scholar
- Yin, R. K. (2003). Case study research. Design and methods (3rd ed.). Thousand Oaks, CA: Sage.Google Scholar