Abstract
Beginning with a brief review of internationalization strategies of emerging country multinationals (EC MNEs), this chapter introduces four market entry strategies of Turkish multinationals: drop and diffuse by adaptation, masking the EC MNE, playing the DC MNE, and challenging to incumbents. Each strategy is discussed in detail with typical examples from selected cases of 11 Turkish multinationals. The firm resources and industry conditions associated with each strategy are identified along with the potential challenges for them.
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Ayden, Y., Demirbag, M., Tatoglu, E. (2018). Market Entry Strategies of Turkish MNEs. In: Turkish Multinationals. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57294-9_5
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