Abstract
There is not a single universal definition of green energy in the minds of energy consumers around the world. Different countries have had different experiences with different sources of energy. This was revealed in the consumer research conducted in order to understand how energy consumers in the countries studied define and understand green electricity and sustainability. In some countries, nuclear energy was considered green while it was not in others. Participants in other countries perceived sources of energy that are often considered unsustainable to be green since it is the most efficient source of energy available. There are, however, several shared key factors that define consumer perception of green electricity in all five countries.
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Larsen, F. (2017). Green Electricity from a Consumer’s Perspective. In: Energy Branding. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57198-0_8
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DOI: https://doi.org/10.1007/978-3-319-57198-0_8
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