Communication, Vision, and Mission

Abstract

The proper strategic vision, given the context at any point in time, is the first step to organizational success, which is the overarching goal of leadership. From the vision flows the mission, or purpose. This chapter discusses the leader’s role in this critical aspect to organizational success and how the role can further enhance trust. However, an appropriate vision without the ability to communicate in a sense-making way to employees may render the vision useless. Ideas on how to make the connection of vision and purpose are provided.