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Creative Industries and Big Data: A Business Model for Service Innovation

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Exploring Services Science (IESS 2017)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 279))

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Abstract

Creative Industries have largely contributed to employment, GDP growth and social cohesion, even during recent economic crises. Despite their relevance, there is a lack for monitoring the impacts, especially for new technologies involved into their business. The paper aims to appraise it when specifically related to the use of Big Data. It evaluates the considerable economic benefit on creative business performance linked to exploiting vast new flows of information. A multi-criteria methodology for assessing these effects on Creative Industries, and a model for implementing business performance through collaborative and virtual value chains are presented. The model shows positive spillovers resulting from the collaboration among Digital Creative Industries usually in the fields of innovation, technology and intellectual property benefitting from Big Data applications, distinguishing a macro from a microeconomic level of effectiveness, since transforming data into captured value for the firms, despite their size and volume capacity, increases business performance.

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Author information

Authors and Affiliations

  1. Università di Teramo, Campus Universitario di Coste Sant’Agostino, 64100, Teramo, Italy

    Giovanna Morelli

  2. Istituto Nazionale di Fisica Nucleare, Laboratori Nazionali di Frascati, 00044, Frascati, Rome, Italy

    Francesca Spagnoli

Authors
  1. Giovanna Morelli
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  2. Francesca Spagnoli
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Correspondence to Giovanna Morelli .

Editor information

Editors and Affiliations

  1. Faculty of Economics, eCampus University, Rome, Italy

    Stefano Za

  2. Department of Automatic Control and System Engineering, University Politehnica of Bucharest, Bucharest, Romania

    Monica Drăgoicea

  3. Università Cattolica del Sacro Cuore, Milan, Italy

    Maurizio Cavallari

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Morelli, G., Spagnoli, F. (2017). Creative Industries and Big Data: A Business Model for Service Innovation. In: Za, S., Drăgoicea, M., Cavallari, M. (eds) Exploring Services Science. IESS 2017. Lecture Notes in Business Information Processing, vol 279. Springer, Cham. https://doi.org/10.1007/978-3-319-56925-3_12

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  • DOI: https://doi.org/10.1007/978-3-319-56925-3_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-56924-6

  • Online ISBN: 978-3-319-56925-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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