Leveraging Site Search Logs to Identify Missing Content on Enterprise Webpages
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Online visitors often do not find the content they were expecting on specific pages of a large enterprise website, and subsequently search for it in site’s search box. In this paper, we propose methods to leverage website search logs to identify missing or expected content on webpages on the enterprise website, while showing how several scenarios make this a non-trivial problem. We further discuss how our methods can be easily extended to address concerns arising from the identified missing content.
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