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Determinants of Facebook Adoption and Use Within the Workspace in Catholic University of Central Africa

  • Jean-Robert Kamdjoug Kala
  • Samuel Fosso Wamba
  • Steve Marius Kemayou YombiaEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 571)

Abstract

Given new and innovative services brought about by Information and communication technologies (ICTs) including social media, they have become vital tools and channels for both individual users and organizations. Thanks to social media, people and institutions are being given the possibility to automate and improve the performance of their activities, to take advantage of rapid electronic diffusion processes to guarantee a better information sharing between users, inter alia. This study focuses on the Facebook social media network and attempts to identify and analyze the factors that influence the usage of this tool in the Cameroonian professional environment. To test our proposed model, data were collected from 142 social media users from Cameroonian universities. Findings have shown that the perception of connectivity and the attitude toward using Facebook have significant influence on the intention to use Facebook at the workplace.

Keywords

Social media Perceived connectivity Use and adoption  

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Jean-Robert Kamdjoug Kala
    • 1
  • Samuel Fosso Wamba
    • 2
  • Steve Marius Kemayou Yombia
    • 1
    Email author
  1. 1.Faculty of Social Science and ManagementCatholic University of Central AfricaYaoundeCameroun
  2. 2.Department of Information ManagementToulouse Business SchoolToulouseFrance

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