Abstract
To respond to current consumer demands and lifestyle challenges with agility, agri-food practitioners have to evolve quickly and remain competitive. Unfortunately, in many situations, development and proliferation of innovative foods in the market act as a barrier to consumers instead of a driving force, because food manufacturers tend to proceed according to profit maximization and cost minimization approach. These foods generally do not promote health and even may contribute to the development of non-communicable diseases, leading to lack of consumer trust. To help modern consumers to make correct food choices on a daily basis with long-term beneficial effects on their body, this paper proposes a concept of a novel e-platform on healthy eating behavior. By accessing the platform, every consumer will have access not only to safe, high-quality, sufficient and affordable food in his own region, but will also be able to select the “healthiest” one in terms of his own preferences and physiological needs.
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Acknowledgments
This study on design of “Chef2Plate” e-platform on healthy eating behavior for modern consumers was funded by the FP7 Project IncoNet EaP Twinning Grant No. 609508 and supported in part by ANCS through the project 5C.
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Cropotova, J., Suciu, G., Vulpe, A. (2017). A Strategic Approach Towards Changing Consumer Eating Behavior Through a Novel e-Platform “Chef2plate”. In: Rocha, Á., Correia, A., Adeli, H., Reis, L., Costanzo, S. (eds) Recent Advances in Information Systems and Technologies. WorldCIST 2017. Advances in Intelligent Systems and Computing, vol 569. Springer, Cham. https://doi.org/10.1007/978-3-319-56535-4_47
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DOI: https://doi.org/10.1007/978-3-319-56535-4_47
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