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Open Source CRM Tools for Small Companies

  • Telma Marques Cruz
  • Juncal Gutiérrez-Artacho
  • Jorge Bernardino
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 569)

Abstract

Building customer relationships is of critical strategic importance to companies in achieving success in the marketplace. In an increasingly competitive world a system is needed that helps to contact and handle the relationship between companies and clients. Therefore, adopting a CRM (Customer Relationship Management) tool may signify a competitive advantage over the competition. Given that CRM tools are very costly for small companies, in this paper we only present CRM tools that are free of acquisition costs and viable for small companies. We analyze and compare the main characteristics of the following four open source CRM tools: SugarCRM, VTiger, Open CRX and Odoo.

Keywords

Customer relationship management CRM tools Open source software 

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Telma Marques Cruz
    • 1
  • Juncal Gutiérrez-Artacho
    • 2
  • Jorge Bernardino
    • 1
    • 3
  1. 1.Polytechnic of CoimbraISECCoimbraPortugal
  2. 2.University of GranadaGranadaSpain
  3. 3.CISUC – Centre for Informatics and Systems of the University of CoimbraCoimbraPortugal

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