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Business Intelligence for E-commerce: Survey and Research Directions

  • Tânia FerreiraEmail author
  • Isabel Pedrosa
  • Jorge Bernardino
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 569)

Abstract

The increase of online shopping has allowed e-commerce to become an usual concept. However, companies still have little knowledge about their customers and the most appropriate and effective processes they should apply to create a perfect fit between costumers’ needs and companies’ offers. To solve this problem, it is important to merge e-commerce with business intelligence, because this would enable to obtain knowledge about e-commerce platforms’ customers, allowing the analysis of customers’ behavior, discovering purchasing patterns, improve relationship management with customer, get better stock management, support to create marketing actions, better financial performance and so forth. This paper provides a review of the literature, suggests new research directions, and proposes an architecture to combine e-commerce with business intelligence.

Keywords

Business intelligence E-commerce Business value 

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Tânia Ferreira
    • 1
    Email author
  • Isabel Pedrosa
    • 2
  • Jorge Bernardino
    • 1
    • 3
  1. 1.Polytechnic of CoimbraInstitute of Engineering of Coimbra – ISECCoimbraPortugal
  2. 2.Polytechnic of CoimbraCoimbra Business School – ISCACCoimbraPortugal
  3. 3.CISUC – Centre for Informatics and Systems of the University of CoimbraCoimbraPortugal

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