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Business Intelligence for E-commerce: Survey and Research Directions

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Recent Advances in Information Systems and Technologies (WorldCIST 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 569))

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Abstract

The increase of online shopping has allowed e-commerce to become an usual concept. However, companies still have little knowledge about their customers and the most appropriate and effective processes they should apply to create a perfect fit between costumers’ needs and companies’ offers. To solve this problem, it is important to merge e-commerce with business intelligence, because this would enable to obtain knowledge about e-commerce platforms’ customers, allowing the analysis of customers’ behavior, discovering purchasing patterns, improve relationship management with customer, get better stock management, support to create marketing actions, better financial performance and so forth. This paper provides a review of the literature, suggests new research directions, and proposes an architecture to combine e-commerce with business intelligence.

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Author information

Authors and Affiliations

  1. Polytechnic of Coimbra, Institute of Engineering of Coimbra – ISEC, Rua Pedro Nunes, Quinta da Nora, 3030-199, Coimbra, Portugal

    Tânia Ferreira & Jorge Bernardino

  2. Polytechnic of Coimbra, Coimbra Business School – ISCAC, Quinta Agrícola - Bencanta, 3040-316, Coimbra, Portugal

    Isabel Pedrosa

  3. CISUC – Centre for Informatics and Systems of the University of Coimbra, Coimbra, Portugal

    Jorge Bernardino

Authors
  1. Tânia Ferreira
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  2. Isabel Pedrosa
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  3. Jorge Bernardino
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Corresponding author

Correspondence to Tânia Ferreira .

Editor information

Editors and Affiliations

  1. DEI/FCT, Universidade de Coimbra, Coimbra, Baixo Mondego, Portugal

    Álvaro Rocha

  2. Nova IMS, Universidade Nova de Lisboa, Lisboa, Portugal

    Ana Maria Correia

  3. College of Engineering, The Ohio State University, Columbus, Ohio, USA

    Hojjat Adeli

  4. DSI/EEUM, Universidade do Minho, Guimarães, Portugal

    Luís Paulo Reis

  5. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

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Ferreira, T., Pedrosa, I., Bernardino, J. (2017). Business Intelligence for E-commerce: Survey and Research Directions. In: Rocha, Á., Correia, A., Adeli, H., Reis, L., Costanzo, S. (eds) Recent Advances in Information Systems and Technologies. WorldCIST 2017. Advances in Intelligent Systems and Computing, vol 569. Springer, Cham. https://doi.org/10.1007/978-3-319-56535-4_22

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  • DOI: https://doi.org/10.1007/978-3-319-56535-4_22

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-56534-7

  • Online ISBN: 978-3-319-56535-4

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