In this chapter, we present the activity Develop strategy. The goal of the activity is to develop a strategy that guides the organisers in managing participant relationships after the end of a contest. First, we discuss strategic options for the post contest phase. The strategic options range from not establishing relationships at all to providing substantial support for selected participants enabling close and long-term relationships. Then we present the activity with running examples for different strategic options. Finally, we give some suggestions for further reading.
KeywordsOpen Innovation Absorptive Capacity Business Goal Strategic Option Development Support
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