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Strategic Innovative Marketing pp 85–90Cite as

Integrating Total Quality Management Philosophy in Greek Higher Educational Institutions

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Abstract

In the highly demanding contemporary environment, organizations, and more specifically higher education institutions, are expected to respond to constant changes and financial crises, by developing innovative practices and delivering quality products and services. As quality and innovation are perceived to be sources of competitive advantage, the implementation of Total Quality Management (TQM) is suggested. The TQM philosophy can be useful for Greek higher educational institutions, improving the quality of services provided.

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Author information

Authors and Affiliations

  1. Department of Physical Education and Sport Science, University of Thessaly, Trikala, Greece

    D. Belias & A. Koustelios

  2. Department of Business Administration, Technological Educational Institute of Western Macedonia, Kozani, Greece

    K. Varsanis

  3. Department of Economic Sciences, Aristotle University of Thessaloniki, Thessalloniki, Greece

    D. Kyriakou

  4. Department of Business Administration, Technological Educational Institute of Central Greece, Psachna, Greece

    L. Sdrolias

Authors
  1. D. Belias
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  2. A. Koustelios
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  3. K. Varsanis
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  4. D. Kyriakou
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  5. L. Sdrolias
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Corresponding author

Correspondence to D. Belias .

Editor information

Editors and Affiliations

  1. T.E.I. of Athens, Athens, Greece

    Androniki Kavoura

  2. Department of Computer Science and Technology, University of Peloponnese, Tripoli, Greece

    Damianos P. Sakas

  3. T.E.I. of Athens, Athens, Greece

    Petros Tomaras

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© 2017 Springer International Publishing AG

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Belias, D., Koustelios, A., Varsanis, K., Kyriakou, D., Sdrolias, L. (2017). Integrating Total Quality Management Philosophy in Greek Higher Educational Institutions. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-56288-9_13

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