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Strategic Innovative Marketing pp 65–70Cite as

The Role of Organizational Culture in the Greek Higher Tourism Quality

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Abstract

Organizational culture is considered to be important, if not essential, in all industries and businesses nowadays. Every company has its own unique personality, just like people do. This unique personality of an organization refers to its culture. In order to become more effective, organizations have realized how important is the role of their culture and the critical effects it has especially within the tourism industry. The quality of the services and products is affected to a high extent.

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Author information

Authors and Affiliations

  1. Department of Physical Education and Sport Science, University of Thessaly, Trikala, Greece

    D. Belias & A. Koustelios

  2. Department of Business Administration, Technological Educational Institute of Thessaly Greece, Larissa, Greece

    E. Velissariou & L. Sdrolias

  3. Department of Business Administration, Technological Educational Institute of Western Macedonia, Kozani, Greece

    K. Varsanis

  4. Department of Economic Sciences, Aristotle University of Thessaloniki, Thessaloniki, Greece

    D. Kyriakou

Authors
  1. D. Belias
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  2. E. Velissariou
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  3. A. Koustelios
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  4. K. Varsanis
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  5. D. Kyriakou
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  6. L. Sdrolias
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Corresponding author

Correspondence to D. Belias .

Editor information

Editors and Affiliations

  1. T.E.I. of Athens, Athens, Greece

    Androniki Kavoura

  2. Department of Computer Science and Technology, University of Peloponnese, Tripoli, Greece

    Damianos P. Sakas

  3. T.E.I. of Athens, Athens, Greece

    Petros Tomaras

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Belias, D., Velissariou, E., Koustelios, A., Varsanis, K., Kyriakou, D., Sdrolias, L. (2017). The Role of Organizational Culture in the Greek Higher Tourism Quality. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-56288-9_10

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