Abstract
Public policies and social practices affect all aspects of life. From the smallest to the largest issue, from the highest to the lowest level, human lives are daily affected by policies and social practices: some good, some bad. However, without strategic advocacy and coalition building, it is almost impossible to achieve any significant change. To this end, this chapter presents two case studies that explore advocacy tactics in shifting social practices and policies in Africa. It highlights the power of media advocacy and strategic networking in transforming norms and changing policies. The chapter also draws implications for the study and practice of persuasion communication.
Adebayo Fayoyin current research interests include advocacy and social development, strategic communication, and the impact of new media on oral media. In this chapter he focuses on how norms and policies in Africa are being transformed by media and supports his stance with case studies.
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Fayoyin, A. (2017). Media Advocacy and Strategic Networking in Transforming Norms and Policies. In: Ngwainmbi, E. (eds) Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-56215-5_14
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