Trust and Entrepreneurialism

  • Esther HoratEmail author


Following up on the previous two chapters, this section investigates the social organisation of trade and demonstrates the importance of social relations in businesses. Social relations do not only facilitate transactions between traders and their suppliers and customers, but also form the basis for the informal banking and credit system in the village. Trust is of paramount importance in this respect, especially in cases of misconduct, for there is no mechanism for legal enforcement other than social sanctions. Yet, some relations may turn out to be a burden and constrain the actions of traders. This chapter accounts for a variety of relations within the village and carefully analyses how they are employed. (112 words)


  1. Adler, Paul S., and Seok-Woo Kwon. 2000. Social Capital: The Good, the Bad, and the Ugly. SSRN Scholarly Paper ID 186928. Rochester: Social Science Research Network.Google Scholar
  2. Barton, Clifton G. 1977. Credit and Commercial Control: The Strategies and Methods of Chinese Businessmen in South Vietnam. PhD Thesis, Ithaca: Cornell University.Google Scholar
  3. Dasgupta, Partha. 1988. Trust as a Commodity. In Trust: Making and Breaking Cooperative Relations, ed. Diego Gambetta, 49–72. New York: Blackwell.Google Scholar
  4. Davis, William G. 1973. Social Relations in a Philippine Market: Self-Interest and Subjectivity. Berkeley: University of California Press.Google Scholar
  5. Dewey, Alice G. 1962. Peasant Marketing in Java. New York: Free Press of Glencoe.Google Scholar
  6. Gambetta, Diego. 1988. Can We Trust Trust? In Trust: Making and Breaking Cooperative Relations, ed. Diego Gambetta, 213–237. New York: Blackwell.Google Scholar
  7. Geertz, Clifford. 1963. Peddlers and Princes: Social Change and Economic Modernization in Two Indonesian Towns. Chicago: University of Chicago Press.Google Scholar
  8. Granovetter, Mark S. 1973. The Strength of Weak Ties. American Journal of Sociology 78 (6): 1360–1380.CrossRefGoogle Scholar
  9. Green, Nancy L. 1997. Ready-to-Wear and Ready-to-Work: A Century of Industry and Immigrants in Paris and New York. Durham: Duke University Press.CrossRefGoogle Scholar
  10. Grillot, Caroline. 2014. Navigating across Beilun River. Chinese Adjustments to Border Trade Shipment Practices in Vietnam. In Conference ‘Traders in Motion: Networks, Identities, and Contestations in the Vietnamese Marketplace’. Halle/Saale, Germany.Google Scholar
  11. Leshkowich, Ann Marie. 2014. Essential Trade: Vietnamese Women in a Changing Marketplace. Honolulu: University of Hawaii Press.CrossRefGoogle Scholar
  12. Luhmann, Niklas. 1988. Familiarity, Confidence, Trust: Problems and Alternatives. In Trust: Making and Breaking Cooperative Relations, ed. Diego Gambetta, 94–108. New York: Blackwell.Google Scholar
  13. Luong, Hy Van. 2016. Social Relations, Regional Variation, and Economic Inequality in Contemporary Vietnam: A View from Two Vietnamese Rural Communities. In Connected and Disconnected in Vietnam: Remaking Social Relations in a Post-Socialist Nation, ed. Philip Taylor, 41–72. Acton: Australian National University Press.Google Scholar
  14. Mathews, Gordon, Gustavo L. Ribeiro, and Carlos Alba Vega (eds.). 2012. Globalization from Below: The World’s Other Economy. London: Routledge.Google Scholar
  15. Mintz, Sidney. 1961. Pratik: Haitian Personal Economic Relationships. In Proceedings of the 1961 Annual Spring Meeting of the American Ethnological Society.Google Scholar
  16. Nordstrom, Carolyn. 2000. Shadows and Sovereigns. Theory, Culture & Society 17 (4): 35–54.CrossRefGoogle Scholar
  17. Rothstein, Frances A. 2005. Flexibility for Whom? Small-Scale Garment Manufacturing in Rural Mexico. In Petty Capitalists and Globalization: Flexibility, Entrepreneurship, and Economic Development, ed. Alan Smart, and Josephine Smart, 67–81. Albany, NY: State University of New York Press.Google Scholar
  18. Szanton Blanc, Cristina. 1972. A Right to Survive: Subsistence Marketing in a Lowland Philippine Town. University Park: Pennsylvania State University Press.Google Scholar
  19. Taylor, Philip. 2016. Introduction: An Overture to New Ethnographic Research on Connection and Disconnection in Vietnam. In Connected and Disconnected in Vietnam: Remaking Social Relations in a Post-Socialist Nation, ed. Philip Taylor. Acton: Australian National University Press.Google Scholar
  20. Truitt, Allison. 2012. Banking on the Middle Class in Ho Chi Minh City. In The Reinvention of Distinction: Modernity and the Middle Class in Urban Vietnam, ed. Van Nguyen-Marshall, Lisa B. Drummond, and Danièle Bélanger, 129–142. Dordrecht: Springer.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Universität ZürichZurichSwitzerland

Personalised recommendations