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The Use and Effects of Incentives in Surveys


To address the issue of survey nonresponse, one critical best practice that has emerged is the increasing use of incentives for participation. Many critical surveys use incentives to reduce refusals to participate, and the effects have been consistently documented to produce an increase in response rates. However, less is known about the effects of incentives on data quality or the long-term effects of using incentives on the public’s willingness to participate in surveys. This chapter overviews the evidence in support of using incentives to increase response rates and suggests areas for future research on the effects of differential incentives on response rates and the general effects of incentives on measures of data quality.

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References and Further Reading

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Correspondence to Eleanor Singer .

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Singer, E. (2018). The Use and Effects of Incentives in Surveys. In: Vannette, D., Krosnick, J. (eds) The Palgrave Handbook of Survey Research . Palgrave Macmillan, Cham.

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