Abstract
Anjan and his firm Greendzine Technologies Pvt. Ltd. (GTPL) have created enough stir in some of the market segments like Golf Courses and Mall Complexes with the Irrway™ product. They need to be able to decide whether to take a shot with the upcoming opportunity to serve the mall segment for “Mobile Branding” activity and also find other target segments which they can concentrate on to give immediate boost to the sales of the product, thus improving the financial position of the firm. This will also bring enough investors to the company.
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Chandrashekar, M.S., Sharma, G., Rangadhol, B.P., Petkar, A., Mookan, M., Adhikari, A. (2017). Teaching Note: Case 10: Irrway—A Green Personal Mobility Solution. In: Adhikari, A., Roy, S. (eds) Instructor's Manual for Strategic Marketing Cases in Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-319-52697-3_10
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DOI: https://doi.org/10.1007/978-3-319-52697-3_10
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