Dealing With the Value Perception Gap

  • Francisco Lopez Lubián
  • Jose Esteves


In this book we have been dealing with the digital economy, digital business and economic valuation. By studying several different companies, we have reviewed different digital business models and analyzed the possibility that they will generate economic value (EV).

Among other conclusions, we have learned that, in order to survive, any business needs to be economically sustainable, which means to be economically feasible and profitable. In other words, economical sustainability implies the generation of economic value.

Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Francisco Lopez Lubián
    • 1
  • Jose Esteves
    • 2
  1. 1.IE Business School. IE UniversityMadridSpain
  2. 2.IE Business School. IE UniversityMadridSpain

Personalised recommendations