Escaping the Hype: Dealing With Subjectivity and Finding the Right Price

  • Francisco J. Lopez Lubián
  • Jose Esteves


By value we mean economic value (EV), not other kinds, such as sentimental value or accounting value.

By this we normally mean assets, and we mean any kind of assets: tangible, material assets, such as warehouses, machines, buildings, stores; intangible, non-material assets, such as goodwill, patents, brands; financial assets, such as a minority participation in a company or a bond issued by the government.

Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Francisco J. Lopez Lubián
    • 1
  • Jose Esteves
    • 2
  1. 1.IE Business School. IE UniversityMadridSpain
  2. 2.IE Business School. IE UniversityMadridSpain

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