Ethical Consumption Patterns and the Link to Purchasing Sustainable Fashion
This chapter investigates ethical consumption patterns and the link to purchasing sustainable fashion within the UK fashion industry. A quantitative research approach was utilised to investigate whether there is a relationship between the participants’ demographics and in how far they characterise themselves as being ethical through the CTR decision tree analysis. Age emerged as a major determinant, with work status further providing an indication on whether consumers are shopping at independent shops.
KeywordsEthical consumption Ethical consumer Independent Sustainable fashion
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