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Sustainability and the Fashion Industry: Conceptualizing Nature and Traceability

  • Annamma JoyEmail author
  • Camilo Peña
Chapter

Abstract

Our study examines sustainability in the fashion industry, and argues for increasing consumers’ awareness of the natural world, with the goal of broadening their perspectives to include not only personal gratification but also the pressing need to combat processes harmful to nature. By applying traceability—the ability to trace an item through every stage of production—to the realm of fashion supply chains, consumers can make informed purchase decisions based on what appeals to them on a personal level and also on a given item’s environmental and social impact.

Keywords

Fashion Sustainability Nature Traceability Ecocentrism Slow fashion 

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.The University of British ColumbiaKelownaCanada

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