Introduction to Sustainability in Fashion

  • Claudia E. HenningerEmail author
  • Daniella Ryding
  • Panayiota J. Alevizou
  • Helen Goworek


This chapter provides an insight for the idea of the book and a brief overview of sustainability in the fashion industry. The chapter further introduces the content of the book and finishes with acknowledgements.


  1. BFC (British Fashion Council). (2012). Annual report 2011–2012. BFC (online), retrieved:, accessed: 26/01/2014.
  2. BFC (British Fashion Council). (2014). Facts & figures AW14. BFC (online), retrieved:, accessed: 26/05/2014.
  3. Brown, S. (2011). Future factory: Sass Brown is coming to NTU. Future Factory (online), retrieved:, accessed: 20/03/2012.
  4. BSR (Business of a Better World) (2012). Sustainable Fashion Design: Oxymoron No more?, BSR [online], retrieved:, accessed: 05/07/2013.
  5. Buresti, F., & Rosenberger III, P. J. (2006). Brand personality differentiation in the Australian action-sports clothing market. Marketing Bulletin, 17(1): 1–16.Google Scholar
  6. EFF (Ethical Fashion Forum). (2008). Fast fashion, cheap fashion. Ethical Fashion Forum (Online), retrieved:, accessed: 17/06/2012.
  7. Egan, D. (2011). Lily Cole says ethical fashion is an oxymoron. Is it?. The Guardian (online), retrieved:, accessed: 05/07/2013.
  8. Fashion United. (2016). Global fashion industry statistics – international apparel. Fashion United (online), retrieved:, accessed: 06/10/2016.
  9. Gunder, M. (2006). Sustainability: Planning’s saving grace or road to perdition? Journal of Planning Education and Research, 26: 208–221.CrossRefGoogle Scholar
  10. Henninger, C. E. (2015). Traceability the new eco-label in the slow-fashion industry? – Consumer perceptions and micro-organisations responses. Sustainability, 7: 6011–6032.CrossRefGoogle Scholar
  11. Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing & Management, 20(4): 400–416.CrossRefGoogle Scholar
  12. M&S (Marks & Spencer). (2016). Shopping. Ordinary clothes made extraordinary. M&S (online), retrieved:, accessed: 07/10/2016.
  13. Markusen, A. (1999). Fuzzy concepts, scanty evidence, policy distance: The case for rigour and policy relevance in critical regional studies. Regional Studies, 33(9): 869–884.CrossRefGoogle Scholar
  14. Matthews, A. (2015). The environmental crisis in your closet. Newsweek (online), retrieved:, accessed: 06/10/2016.
  15. Matthiesen, I., & Phau, I. (2005). The ‘HUGO BOSS’ connection: Achieving global brand consistency across countries. Journal of Brand Management, 12(5): 325–338.CrossRefGoogle Scholar
  16. McCormick, J. (2001). Environmental Policy in the European Union. Palgrave: Basingstoke, UK.CrossRefGoogle Scholar
  17. O’Cass, A., & Lim, K. (2001). The influence of brand associations on brand preference and purchase intention: An Asian perspective on brand associations. Journal of International Consumer Marketing, 14(2/3): 41–71.Google Scholar
  18. Parveen, S. (2014). Rana Plaza factory collapse survivors struggle one year on. BBC (online), retrieved:, accessed: 06/08/2014.
  19. Peattie, K. (1995). Environmental Marketing Management: Meeting the Green Challenge. Pitman Publishing: London, UK.Google Scholar
  20. Sowray, B. (2015). H&M launches ‘Close the Loop’, a collection made using your recycled clothes. Telegraph (online), retrieved:, accessed: 07/10/2016.
  21. SustAinability. (2011). Signed, sealed…delivered?, Behind certifications and beyond labels. SustAinability (online), retrieved:, accessed: 25/12/2013.
  22. WRAP (Waste & Resources Action Programme). (2012). Valuing our clothes: The true cost of how we design, use and dispose of clothing in the UK. WRAP (online), retrieved:, accessed: 15/07/2013.

Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Claudia E. Henninger
    • 1
    Email author
  • Daniella Ryding
    • 2
  • Panayiota J. Alevizou
    • 3
  • Helen Goworek
    • 4
  1. 1.School of MaterialsUniversity of ManchesterManchesterUK
  2. 2.School of MaterialsUniversity of ManchesterManchesterUK
  3. 3.Management SchoolUniversity of SheffieldSheffieldUK
  4. 4.Management SchoolUniversity of LeicesterLeicesterUK

Personalised recommendations