Personality Impacts on the Participation in Peer-to-Peer (P2P) Travel Accommodation Services
Peer-to-peer (P2P) services rapidly has become more and more important within the travel accommodation service industry over the last years. Thus it is crucial to know why certain groups of people do or do not participate in P2P accommodation services. Comparisons between the Big Five personality traits (openness, conscientiousness, extraversion, agreeableness, and neuroticism) reveal insight into differences between Airbnb-users and Airbnb-nonusers with regards to their personality. Equality constraints on the measurement construct across the two groups guarantee for the comparability between them as well as reveal existing differences on the five latent dimensions. Comparableness is derived by a recently invented alignment procedure within the structural equation modelling (SEM) framework.
KeywordsBig Five Personality Peer-to-peer (P2P) Travel accommodation Sharing economy
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