Attitudes Toward Autonomous on Demand Mobility System: The Case of Self-Driving Taxi

  • Iis P. TussyadiahEmail author
  • Florian J. Zach
  • Jianxi Wang
Conference paper


Self-driving cars are ready to serve customers, but previous studies found that the general public is still cautious to ride in autonomous vehicles. This study investigated the influence of attitude and trust in technology on intention to use self-driving taxi. Based on a survey with 325 residents in the United States (US), this research found low level of negative attitude towards technology (computers and robots) and high level of trust in autonomous vehicles. The likelihood of using self-driving taxi at home (as residents) and for travel (as tourists) is negatively influenced by perception that technology is dehumanizing and positively by expectations of reliability, functionality, and helpfulness of self-driving taxi. The analysis also revealed the effects of current patterns of mobility and innovativeness on intention to use self-driving taxi.


Technophobia Self-driving car Autonomous vehicle Smart travel On demand mobility Uber 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Iis P. Tussyadiah
    • 1
    Email author
  • Florian J. Zach
    • 1
  • Jianxi Wang
    • 2
  1. 1.School of Hospitality Business Management, Carson College of BusinessWashington State University VancouverVancouverUSA
  2. 2.School of Economics and ManagementShanghai Maritime UniversityShanghaiChina

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