Abstract
This paper analyses the effects of psychological antecedents of smartphone users’ behaviour along the mobile customer journey. Relevant psychological characteristics are derived from social cognitive theory, innovation diffusion theory, and empirical studies on mobile user behaviour. Based on a large-scale online survey of 1535 smartphone owners across all age brackets, this study finds that the psychological constructs smartphone self-efficacy, mobile-specific innovativeness, mobile users’ information privacy concerns, and personal attachment to smartphone significantly affect smartphone users’ behaviour along the mobile customer journey. However, the effect sizes of the individual antecedents vary by travel phase and specific behaviour in question. This has several implications for research and practice alike.
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This research has been funded by the Swiss Commission for Technology and Innovation (CTI) (Project no 17663.1 PFES-ES).
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Wozniak, T., Schaffner, D., Stanoevska-Slabeva, K., Lenz-Kesekamp, V. (2017). Psychological Antecedents of Smartphone Users’ Behaviour Along the Mobile Customer Journey. In: Schegg, R., Stangl, B. (eds) Information and Communication Technologies in Tourism 2017. Springer, Cham. https://doi.org/10.1007/978-3-319-51168-9_23
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DOI: https://doi.org/10.1007/978-3-319-51168-9_23
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