The Use of Celebrity Men in Anti-Trafficking and Ending Demand Interventions:Observations on the “Real Men Don’t Buy Girls” Public Service Campaign

  • Sarah L. SteeleEmail author
  • Tyler Shores
Part of the Global Masculinities book series (GLMAS)


This chapter explores the shaping of masculinities in relation to celebrity culture, using the example of the high-profile “Real men don’t buy girls” anti-trafficking campaign circulated via social media. This discussion looks closely at the visual and textual rhetoric of the campaign’s anti-trafficking message. Through the lens of celebrity culture, masculinity is at risk of being constructed as a series of celebrity-driven images, while the cause of anti-trafficking becomes partially obscured behind the spectacle of celebrity. While celebrity advocacy brings with it tremendous potential to raise popular awareness of anti-trafficking, whether such campaigns can change hegemonic masculinities, or simply reproduce what they seek to change, remains an open question.

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Jesus College, University of CambridgeCambridgeUK
  2. 2.Faculty of EducationUniversity of CambridgeCambridgeUK

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