Abstract
Entrepreneurial marketing activities are essential for every new or established business. This chapter focuses on the marketing tools, such as product, price, place (distribution) and promotion. Then, the differences and similarities of traditional and entrepreneurial marketing elements and contents are discussed. The chapter concludes with a discussion of basic forms of entrepreneurial marketing such as guerrilla, ambush, buzz and viral marketing.
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- 1.
J.C. Levinson’s great quotes can be found here: http://www.azquotes.com/author/38572-Jay_Conrad_Levinson
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Hisrich, R.D., Ramadani, V. (2017). Entrepreneurial Marketing Mix. In: Effective Entrepreneurial Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-50467-4_5
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